Q: What is a conversational growth strategy? A) The long-term planning, creation, and management of your professional network.B) The creation and management of your combined conversion efforts.C) The delivery of the right message to the right person at the right time, every time.D) The long-term planning, creation, and management of your content marketing efforts. Correct Answer is C) The delivery of the right message to the right person at the right time, every time.

Q: What are the steps of conversion optimization? A) Form a hypothesis, analyze your data, establish your baseline, define your objectives, design your tests.B) Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective.C) Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.D) Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data. Correct Answer is C) Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.

Q: “Real-time marketing” refers to: A) Developing content and publishing it in the time zone where the majority of your target audience resides.B) Developing content on the fly for local, national, or global events happening offline only.C) Developing content on the fly for local, national, or global events happening online only.D) Developing content on the fly for local, national, or global events happening online or offline. Correct Answer is D) Developing content on the fly for local, national, or global events happening online or offline. Explanation: “Real-time marketing” refers to: Real-time marketing refers to a marketing strategy that involves engaging…

Q: All of the following are examples of a SMART goal EXCEPT: A) Add five new content formats to the website by end of year.B) Increase year over year traffic by 30%.C) Significantly reduce the amount of time the team spends on creating content.D) All of the above are SMART goals. Correct Answer is C) Significantly reduce the amount of time the team spends on creating content. OR A) Generate 10 customers within the first week of an upcoming product launch.B) Increase sales qualified leads by 20% by the end of the year.C) Have thought leaders contribute to an upcoming…

Q: Why is goal setting important to inbound marketing? A) Gives you guard rails for your contentB) Helps you measure the success of your inbound marketing effortsC) Creates alignment among your marketing, sales, and services teamsD) All of the above Correct Answer is D) All of the above

Q: True or false? Social listening can help you find leads. A) FalseB) True Correct Answer is B) True Explanation: In today's digital age, social media is an incredibly valuable tool for businesses looking to expand their reach and find new leads. Social listening is a technique that involves monitoring social media channels for conversations and mentions of your brand, products, or services. By actively listening to these conversations, businesses can identify potential leads and engage with them in a meaningful way. In this article, we will explore how social listening can help businesses find leads. Identify Relevant Conversations One…

Q: How much of the buyer’s journey is digital? A) 90%B) 67%C) 52%D) 20% Correct Answer is B) 67% Explanation: The extent to which the buyer's journey is digital depends on several factors, including the type of product or service being purchased, the target audience, and the industry. However, it is widely recognized that an increasing proportion of the buyer's journey is taking place online, particularly in the B2C (business-to-consumer) sector. According to research, more than half of the buyer's journey is now conducted online, with customers relying heavily on digital channels for information and research before making a purchase.…

Q: The five fundamentals of inbound marketing are: A) Attract, engage, delight, segmentation, SEOort for comparison.B) Contacts, buyer personas, buyer’s journey, content, setting goalsC) Buyer personas, buyer’s journey, setting goals, lead nurturing, SEOD) SEO, social media promotion, conversion, reporting, email marketing Correct Answer is B) Contacts, buyer personas, buyer’s journey, content, setting goals

Q: On which social network should you share content most frequently? A) PinterestB) TwitterC) LinkedinD) Facebook Correct Answer is B) Twitter