Match each autobidding strategy to the right campaign goal.

Q: Match each autobidding strategy to the right campaign goal.

A) Visibility – Target Outranking Share.
B) Traffic – Maximize clicks.
C) Conversions – Target CPA.
D) Revenue – Target ROAS.

Explanation:

Match each autobidding strategy to the right campaign goal:

1. Visibility – Target Outranking Share: If your primary campaign goal is to increase your ad’s visibility on Google search results pages, then the autobidding strategy you should use is “Target Outranking Share.” This bidding strategy helps you outrank your competitors’ ads by automatically setting bids to beat their ads in the ad auctions.
2. Traffic – Maximize Clicks: If you want to generate as much traffic as possible to your website, then the autobidding strategy you should use is “Maximize Clicks.” This strategy automatically sets bids to get as many clicks as possible within your budget.
3. Conversions – Target CPA: If your main campaign goal is to drive more conversions on your website, then the autobidding strategy you should use is “Target CPA” (Cost-Per-Acquisition). This strategy automatically sets bids to get as many conversions as possible at your target CPA, which you set as your ideal cost for each conversion.
4. Revenue – Target ROAS: If your primary campaign goal is to generate more revenue for your business, then the autobidding strategy you should use is “Target ROAS” (Return-On-Ad-Spend). This strategy automatically sets bids to maximize your revenue based on your target ROAS, which is the revenue you expect to earn for every dollar spent on advertising.

In summary, the right autobidding strategy for your campaign goal depends on what you want to achieve with your advertising. By using the appropriate strategy, you can maximize the performance of your campaigns and achieve better results.

To recap:

• If you want to increase visibility, use Target Outranking Share.
• If you want to generate more traffic, use Maximize Clicks.
• If you want to increase conversions, use Target CPA.
• If you want to increase revenue, use Target ROAS.

Remember, it’s important to regularly review your bidding strategies to ensure they’re helping you achieve your advertising goals effectively.