Which of the following represents a broad match keyword?

Which of the following represents a broad match keyword?

A) “Running Shoes”
B) Running + Shoes
C) Running Shoes
D) -Running Shoes

Correct Answer is C) wall art

Explanation:

In pay-per-click (PPC) advertising, keywords are an essential component of successful campaigns. Keywords are the terms or phrases that people type into search engines when they are looking for something online. PPC advertisers bid on these keywords in order to have their ads appear in search results for those keywords. There are different types of keyword matches that advertisers can use to target their ads, including broad match, phrase match, and exact match.

So, which of the following represents a broad match keyword? A broad match keyword is a keyword match type in which an ad will be shown to people who search for that keyword and related keywords. For example, if an advertiser uses the broad match keyword “running shoes,” their ad could appear in search results for related keywords such as “best running shoes,” “buy running shoes,” “running shoes for women,” and so on.

The syntax for a broad match keyword in PPC advertising is simply the keyword without any special characters or qualifiers. For example, if an advertiser wants to use the broad match keyword “running shoes,” they would simply enter that phrase into their PPC account without any special symbols or modifiers.

Broad match keywords can be a useful tool for reaching a wider audience and generating more traffic to your website. However, they can also be less targeted and result in lower click-through rates and conversion rates than more specific match types.

To illustrate the different types of keyword matches, let’s take a look at some examples:

Broad Match:

Running Shoes Ads will be shown for the keyword “running shoes” and related keywords such as “best running shoes,” “buy running shoes,” “running shoes for women,” and so on.

Phrase Match:

“Running Shoes” Ads will be shown for searches that include the exact phrase “running shoes,” as well as variations that include additional words before or after the phrase, such as “men’s running shoes” or “running shoes on sale.”

Exact Match:

It’s important for advertisers to carefully consider their keyword match types when creating PPC campaigns. Broad match keywords can be a good option for reaching a wider audience, but they can also result in a lot of irrelevant clicks and wasted ad spend if not used properly. Advertisers should also use negative keywords to exclude irrelevant search terms and improve the targeting of their campaigns.

In conclusion, a broad match keyword is a type of keyword match in PPC advertising that shows ads for a keyword and related keywords. The syntax for a broad match keyword is simply the keyword without any special symbols or modifiers. While broad match keywords can be useful for reaching a wider audience, they can also result in lower click-through rates and conversion rates than more specific match types. Advertisers should carefully consider their keyword match types and use negative keywords to improve the targeting of their campaigns.